Final Music Promo

Final Magazine Advert

Final DigiPak

Final Evaluation

Question 3 - (Audience Feedback) What have you learned from your audience feedback

Male for Audience Feedback:

Female for Audience Feedback:

In what ways does your media product use, develop or challenge forms and conventions of Real Media Products?

First Draft:

Second Draft:

Mrs D

The nine frames work well. I would change the order and move left to right with your images rather than up and down. Make sure your labels are a bit more specific and technical. A good draft.

How effective is the combination of your main product and ancillary texts? (How synergy is created and evaluate)

First Draft: 

Second Draft:

I have altered my 9 frames slightly, by moving them across to show the link between my music promo and Ancillary work, this way it is more obvious to the reader. As well as this I have changed the image showing the process of my Album art, to now show the finish product of my Magazine Advert. As this shows were I have taken my work and how I have developed it throughout. 

Mrs D

The Prezi for question four looks fine - it's a bit narrative in style. Think about HOW the technologies made your product better. Sort the path out and make sure we can read all of the text. Don't use future tense - use past too.

Evaluation - Audience feedback

What have you learnt from your audience feedback?

Overall, I am happy with the feedback I have received as it has generally been mostly positive, and it has made me feel more confident in my work. Some things that were seen as strong positives from my target audience were: Mes en scene working well with the narrative and target audience as it is young and quite fashionable as well as this, the location of the skate park and IQ had positive feedback as they worked well within my music promo. Different camera angles as I included many different shots by using a variety of close up and long shots as well as using different angles and using the tripod as well as filming some shots handheld. As well as this I included 3 different types of camera lenses in order to make my scenes more interesting. My target audience particularly liked the narrative within my music promo for example one said that the lyrics matched the narrative effectively, I’m really happy that my target audience thought the narrative was effective as this is an important part of my music promo, as well as promoting the artist, the music promo needs to have a repeatability factor, and I’m therefore confident that my target audience seemed to think it did.  As well as this young adults that fall into my target audience also mentioned that my characters and artist were believable, this is an important factor as it allows the music promo to look professional. I really appreciate my main character/artist for working hard throughout filming, as this has really paid off and allowed the acting and singing from main artist to look quite professional, particularly in parts were he is lips inking as there needed to be clear emotion on his face in order for his target audience to connect with him and I think this has been done successfully. As these things have had only positive feedback, I do not plan on changing them as my target audience seem happy with these features within my work. This is very reassuring as it is essential that my target audience like almost all features in my music promo, as this will allow it to be as successful as possible. One thing I am particularly happy about is the fact that I have had only positive feedback when it comes to my story line this is great as it means that my target audience are more likely to watch my music video over and over again as they like the story within my video, this therefore suggests it works well with the lyrics as well as the genre Alternative Genre of music.

Before I did my Audience Feedback I was generally happy with how my Ancillary work looked and hoped that it was seen as effective from my target audience. I am pleased that one person from my audience feedback even said "If I saw this in a magazine I would definitely stop to read it." This is really reassuring and has made me feel more confident in my work, as my audience feedback has shown me that I targeting my audience correctly and in an effective way.

However, I have also learnt from my Audience Feedback that there are things which I need to improve upon. I am glad that not all my feedback has been positive, as negative feedback allowed me to improve on my work and make it more suited to my target audience. Most of the negative features that were mentioned within my Audience feedback were to do with the editing, I was then able to go back to my work on Final Cut and re-edit certain aspects that they thought needed improving. For example, my one person from my target audience said “One thing that you could improve on was the shot of the new boy smiling near the end of the music video. I think he looks really awkward...” I then went back to my music promo and cut out the close up of the "other man" in my music promo, as his facial expression and the shortness of the clip made this part seem awkward and unprofessional to my audience. I have now changed this so it only shows the "other man" walking off with the female at the end of my music promo as I think this will look more subtle and effective.

Another thing my target audience picked up on was the jumpy cuts within my music promo. “Maybe make a couple of small changes like singing being out of time at the beginning and it was a bit juddery at times.” As well as someone else saying “ My only negative would be that some of the shots are a bit shakey and maybe need going over.” The fact that two people noticed that the music promo judders at times because I have put different clips too close together told me it was an important factor which I needed to improve upon, as my target audience found it looked unprofessional. I will therefore go over my editing and try to sort out as many of these as possible.

 As well as this, a few people within my target audience also noticed that the lips inking was slightly out of time. “His singing it slightly out of time at times, which you need to correct.” I therefore went over this and tried to adjust it as it was important that the lips inking within my music promo looks as professional as possible. This is particularly important as it makes a real impact on how effective my music promo is as a whole, and I do not want my target audience to see the artist in a negative light. I thought about reshooting some of the shots of my main artist singing, but I also had positive feedback from my target audience telling me his singing looks believable. “My favourite thing about your music video would be Robs [the main artists] singing!! It's actually very professional and looks so believable.” This then reassured me that the singing itself looked professional, I just needed to adjust the timing of it. 

One comment from my target audience which really helped me was the last comment, although it is mostly negative it has really helped me when it came to improving my work. As it mentions that not all of my music promo flows, for example “Certain aspects don't flow for example when you're (the girl) waiting for the second boy under the archway, the video shows a quick clip of you standing up and then it goes back to a clip of you sitting down again.” This is not an obvious flaw as you are only shown the top half of me, but when you look closely you can see that I am in a slightly different location and my body language suggests I am sitting as I am hunched over. This is something I corrected by changing the order of my shots to ensure that everything flows in a clear and professional way.

I also learnt from the last comment that certain shots can be quite slow, for example there is a scene in the middle of my music promo of the main artist skating after the girl going into the underpass. My target audience picked up on this by stating “Another thing I thought could be improved was the clip of Rob skating after you at the beginning. As it dissolves to him going round a corner and then takes awhile for him to come back into shot, so I would sort that out as well.” This wasn't very effective as I had edited this and to cross dissolved the two scenes of him skating round a corner together and unfortunately that meant that the main artist went out of shot for a long amount of time. To improve on this I chose to crop the two shots down, making them shorter and getting rid of the scenes where he is out of the shot, as well as this I also adjusted the speed of the shot to ensure that he is in scene for as long as possible.

Evaluation - Question 4 How did you use media technologies

Evaluation - Planning second question - Synergy within Ancillaries and Music promo

How effective is the combination of your main product and ancillary texts? (How synergy is created and evaluate)

My target audience seemed happy with how my Ancillary texts and Music promo worked in synergy together. I made sure that my print work and music promo worked well together by linking certain features into all my work. An important feature that I included in both my main work and ancillary texts would be the colour scheme, this was a key factor as by using similar colours within my ancillary work and music promo this allowed me to conduct a house style which brands my artist, an important part of making him recognisable to his audience. I used colours within my work which I thought linked in well with the genre of the music such as dark tones as this suits the Alternative style of music, if I was to use bright, neon colours this could suggest a more upbeat style of music such as Pop. I chose to film my music promo at night, which gave me dark tones and also allowed me to control the lighting for example I found filming in a well lit Skate Park was really effective as the lights gave out yellow tones which worked well within the Story line, as the warm tones from the lights connote happiness within my music promo. I have included this feature within my DigiPak as I took various images of the graffiti within the Skate Park and cropped one graffiti image to fit the CD pane within my DigiPak. This was seen as effective within my target audience as it brings the warm yellow colours into my DigiPak. I also think the Graffiti is effective as it links in well with the location of the Skate Park within my music promo, as well as the Graffiti linking in with my target audience of young adults.

Other colours I used to link my music promo into my Ancillary texts in order to have an effective house style includes the use of Red within all of my work. This is a particularly important factor as the use of Red links in with the title of my artist’s song “Heartbreaker”. I have therefore included this within my ancillary by making the spine of my DigiPak burgundy as this colour works well with the yellows and greys I have used within my DigiPak. I also edited the image I have included within my DigiPak of the large Archway that is located in the IQ Business Park, where I filmed the final scenes of my music promo. I edited this image in several ways one being to bring out a deeper Red in the background, as this made the image link in well within my DigiPak. In my music promo I have included the use of Red in the most obvious way by dressing my Artist/main character within my music promo in a burgundy shirt, as this makes him seem more desirable as well as making the sense of romance more intense to the audience. 

Evaluation - Planning first question - Codes and Conventions

Use of forms and conventions of real media products in my work:

•  In my music promo I included close ups of my artist singing for example lips syncing, to help promote the artist. This is generally done in all existing Real Media Artefacts as it shows the audience the artist and allows them to become more well known.
•  I dressed him in a new outfit for the singing scenes which is typically done in RMAs, as it separates the narrative and performance scenes.It was important that he remained the main focus in these scenes, instead of his clothes. I therefore dressed him in plain colours such as a grey top and a plain parka coat and hat. As this worked well with the location of the skate park, as this is typically what young males wear and suited the Indie/Alternative Genre of music.
•  I included a clear storyline which is easy to follow by showing development through my scenes. Many RMA's include narratives as this gives them the repeatability factor allowing their audience to watch it over and over again without the fear of them getting bored.
• Ensured that my artist was the main focal point of my music promo to allow the artist to be promoted as brand. I did this by featuring him more in the music promo, and also showing a number of close ups within the music promo to show his emotion making the music promo about him and how he feels. This makes him seem more human to the target audience, and they are therefore more likely to feel connected to the artist. 
• In Ben Howards RMA which I analysed I found that tones and colours were commonly edited into music promos to set the scene and suit the genre or mood that the song represents. I used this in my own work as I have included different tones of light to reflect the mood in my music promo, the lighting is warm and yellow at the start which connotes positive things and suggests that the couple are happy together. However, as my music promo progresses the lighting becomes slightly blue and dark in the second location, the cold lighting could be seen as reflecting the female’s attitude towards their relationship and it connotes negativity.
• Includes an establishing shot at the beginning of my music promo, by panning down from a light to my artist in the skate park. This would be seen as an establishing shot, as it clearing shows the location of the Skate park, as well as the artist, showing the audience the Mes En Scene within the music promo. This gives the audience an idea of what the music video will be like, as well as suggesting the genre of music. 

Development:

• When analysing existing RMA Red-light "Get out my Head" I liked the use of jump cuts at the start before the singing starts within the music, as they showed extreme close ups of the artist. I have developed this in my own way in my music promo as I included extreme close ups of the main artist’s lips, as well as the female’s hands and eyes. I wanted to develop this code and convention within my work, as it adds drama to the scenes. Particularly for the female character as she is seen as the "Heartbreaker" Within my music promo and showing only parts of her at the beginning makes her seem more mysterious. 
• When researching for my Ancillary RMA’s I chose to develop the use of handwritten font for the artists name on my DigiPak and Magazine Advert. As I thought this looked effective on Ed Sheerans magazine advert, as it gave the advert a more personal feel. I therefore wanted to include a similar style on my own ancillary work.
• Other forms and conventions I found within my RMA’s when researching for my ancillaries would be that many posters advertising indie and alternative genres are in black and white.  I developed this within my work by editing my album art within my ancillaries to make it black and white. This image then features on the front of my DigiPak and magazine advert as the black and white style represented the artist and suits the genre of music.
•  Many existing music promos include the notion of looking, or voyeurism in their work. This is when the camera is focusing on the artist by looking through a window or into a mirror. I have developed this in my music promo, by filming some of the skating shots through the bars in the skate park. I think filming a frame within a frame looks effective as I have made the scene more interesting by adding something into the foreground.

Challenges of Forms and Conventions:

•     You could say that my location of a skate park challenges the typical codes and conventions of a narrative based on love and relationships, as the use of skating takes some of the focus away from the couple and makes the narrative more suited to both genres. I deliberately included skating in my music promo as I wanted my video to target my audience of young adults, both male and female.
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•         When filming my music promo I did not use typical cameras such as the school cameras which are SONY HDV 1000E, instead I used my own Canon DSLR. I think this challenged forms and conventions of Real media artefacts as I was then able to use different camera lenses which do not generally feature in Real media artefacts. For example I used a fisheye lens for many scenes in my music promo, as this is a lens that is commonly used by young adults interested in photography. I chose to use the product when filming as my target audience are likely to recognise the technique, particularly as it is also used by skaters when they are doing tricks so this therefore links in with the location of my music promo. 
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