Evaluation - Audience feedback

What have you learnt from your audience feedback?

Overall, I am happy with the feedback I have received as it has generally been mostly positive, and it has made me feel more confident in my work. Some things that were seen as strong positives from my target audience were: Mes en scene working well with the narrative and target audience as it is young and quite fashionable as well as this, the location of the skate park and IQ had positive feedback as they worked well within my music promo. Different camera angles as I included many different shots by using a variety of close up and long shots as well as using different angles and using the tripod as well as filming some shots handheld. As well as this I included 3 different types of camera lenses in order to make my scenes more interesting. My target audience particularly liked the narrative within my music promo for example one said that the lyrics matched the narrative effectively, I’m really happy that my target audience thought the narrative was effective as this is an important part of my music promo, as well as promoting the artist, the music promo needs to have a repeatability factor, and I’m therefore confident that my target audience seemed to think it did.  As well as this young adults that fall into my target audience also mentioned that my characters and artist were believable, this is an important factor as it allows the music promo to look professional. I really appreciate my main character/artist for working hard throughout filming, as this has really paid off and allowed the acting and singing from main artist to look quite professional, particularly in parts were he is lips inking as there needed to be clear emotion on his face in order for his target audience to connect with him and I think this has been done successfully. As these things have had only positive feedback, I do not plan on changing them as my target audience seem happy with these features within my work. This is very reassuring as it is essential that my target audience like almost all features in my music promo, as this will allow it to be as successful as possible. One thing I am particularly happy about is the fact that I have had only positive feedback when it comes to my story line this is great as it means that my target audience are more likely to watch my music video over and over again as they like the story within my video, this therefore suggests it works well with the lyrics as well as the genre Alternative Genre of music.

Before I did my Audience Feedback I was generally happy with how my Ancillary work looked and hoped that it was seen as effective from my target audience. I am pleased that one person from my audience feedback even said "If I saw this in a magazine I would definitely stop to read it." This is really reassuring and has made me feel more confident in my work, as my audience feedback has shown me that I targeting my audience correctly and in an effective way.

However, I have also learnt from my Audience Feedback that there are things which I need to improve upon. I am glad that not all my feedback has been positive, as negative feedback allowed me to improve on my work and make it more suited to my target audience. Most of the negative features that were mentioned within my Audience feedback were to do with the editing, I was then able to go back to my work on Final Cut and re-edit certain aspects that they thought needed improving. For example, my one person from my target audience said “One thing that you could improve on was the shot of the new boy smiling near the end of the music video. I think he looks really awkward...” I then went back to my music promo and cut out the close up of the "other man" in my music promo, as his facial expression and the shortness of the clip made this part seem awkward and unprofessional to my audience. I have now changed this so it only shows the "other man" walking off with the female at the end of my music promo as I think this will look more subtle and effective.

Another thing my target audience picked up on was the jumpy cuts within my music promo. “Maybe make a couple of small changes like singing being out of time at the beginning and it was a bit juddery at times.” As well as someone else saying “ My only negative would be that some of the shots are a bit shakey and maybe need going over.” The fact that two people noticed that the music promo judders at times because I have put different clips too close together told me it was an important factor which I needed to improve upon, as my target audience found it looked unprofessional. I will therefore go over my editing and try to sort out as many of these as possible.

 As well as this, a few people within my target audience also noticed that the lips inking was slightly out of time. “His singing it slightly out of time at times, which you need to correct.” I therefore went over this and tried to adjust it as it was important that the lips inking within my music promo looks as professional as possible. This is particularly important as it makes a real impact on how effective my music promo is as a whole, and I do not want my target audience to see the artist in a negative light. I thought about reshooting some of the shots of my main artist singing, but I also had positive feedback from my target audience telling me his singing looks believable. “My favourite thing about your music video would be Robs [the main artists] singing!! It's actually very professional and looks so believable.” This then reassured me that the singing itself looked professional, I just needed to adjust the timing of it. 

One comment from my target audience which really helped me was the last comment, although it is mostly negative it has really helped me when it came to improving my work. As it mentions that not all of my music promo flows, for example “Certain aspects don't flow for example when you're (the girl) waiting for the second boy under the archway, the video shows a quick clip of you standing up and then it goes back to a clip of you sitting down again.” This is not an obvious flaw as you are only shown the top half of me, but when you look closely you can see that I am in a slightly different location and my body language suggests I am sitting as I am hunched over. This is something I corrected by changing the order of my shots to ensure that everything flows in a clear and professional way.

I also learnt from the last comment that certain shots can be quite slow, for example there is a scene in the middle of my music promo of the main artist skating after the girl going into the underpass. My target audience picked up on this by stating “Another thing I thought could be improved was the clip of Rob skating after you at the beginning. As it dissolves to him going round a corner and then takes awhile for him to come back into shot, so I would sort that out as well.” This wasn't very effective as I had edited this and to cross dissolved the two scenes of him skating round a corner together and unfortunately that meant that the main artist went out of shot for a long amount of time. To improve on this I chose to crop the two shots down, making them shorter and getting rid of the scenes where he is out of the shot, as well as this I also adjusted the speed of the shot to ensure that he is in scene for as long as possible.