Branding my artist

It's important that my music promo links in with my artist, and helps to promote them as a brand. As well as this I have thought carefully about my target audience when planning my music promo, to ensure that my video suits young adults from the age of 15-25. I think by choosing the location of a skate park, I am attracting my target audience as many young adults recognise skating as an alternative sport, which then links in with the alternative style of music in my chosen song. There are many existing music promos that are filmed in skate parks, or include skating of some sort. This shows that skating can be linked in with the artist as it portrays my artist as young and hip, helping to promote them as a brand.