The Mis en Scene of this music video gives off a summery feel; the colours featured throughout the music promo are mostly yellow tones. I think they’ve chosen not to include bold colours as outgoing colours such reds would not suit the tone of music. Yellow tones connote happiness and summer which ties in with the storyline in this video, as well as the upbeat tone of music. As Ben Howard’s style of music is very calming, the mis en scene then links in with this. Another example of this would be the choice of outfits in the music promo, as all the characters in the video are wearing basic clothing such as plane t-shirts, comfy sweats or jeans as well as this Ben Howard is not wearing shoes throughout the video, this helps to represent a relaxed atmosphere which links in with the music. Another factor similar to this would be that there are only 3 characters in the whole music promo, again this suggests a relaxed atmosphere for the watcher as the video is quite simple and easy to follow. The video is filmed in the countryside, which includes a clear lake and well as fields with cows in, this kind of environment connotes the idea of a simple life which makes the audience presume this is the life that Ben Howard himself lives, as it matches the quiet, calm style of his music.
The main focus of the video is the artist, Ben Howard which helps to promote him as an artist as it allows his audience to get a better understanding of his personality and feel as though they can relate to him more through the video as it shows him having fun with his friends near the end of the music promo. They have made the artist look very playful and childish throughout this video, which makes him seem more human and I expect this made him more likeable to his audience. An example of this would be the opening to the music promo, as it includes a lot of slow zooms and focuses in and out of bubbles which are floating around. There are a lot of slow zooms used throughout the music video which work well with the slow beat of the music. The takes and cuts vary on the music, as cuts are used more quickly when the song reaches its chorus and the music is faster. This is something I will keep in mind when I am editing my own music promo, as it’s a very effective way of showing the change in pace. The camera angles in this music promo are very effective, especially at the start of the video as the opening part shows Ben Howards profile which makes him seem mysterious and will encourage the audience to watch the video for longer to find out what the artist looks like, as this song was one of the first singles released from his album. Sun beams are also used throughout the video, which adds drama to the video as it reduces visibility for the audience, making them look more closely to find out what is going on behind the beams of sun. Lots of close ups of nature in the music promo are out of focus, this hazy look ties in with the relaxed atmosphere of the music.
This music promo could be seen as a Concept based video as the video does not link to the lyrics of the song, however it also has a narrative as the video develops, to Ben Howard meeting his friends in the countryside and building a huge waterslide through the fields. This is a very playful idea which encourages people to carry on watching the video. Not many of the scenes in the video mirror the lyrics, normally this is very common to find in a music video but unusually this is done in a very subtle way in this particular video. Fast cuts are used when the friends are making the waterslide, close ups of wood being cut are showed to speed up time, and also include bubbles around the characters which makes the hard work they are doing seem more light hearted and fun. When the characters are going down the slide, there are many cuts and jumps of them going down, as well as it being sped up which works well to make the scene look more exciting. The overall aspect of this video is very positive which ties in with the title “Keep your head up” I like the fact that the video is light hearted and happy, as music videos can often be dark and negative and it is a nice change to see one that makes you smile.
No comments:
Post a Comment