Real Media Artefact DigiPak - Ben Howard

The front cover of Ben Howards album every kingdom, ties in with many of his music videos as there are underwater shots in most of his music promos. I like the colours used on this Digi Pack, the different tones of blue give off a summery feel and I think this works well with the Indie genre of music, which Ben Howard falls into. The title is bold and stands out as the rest of the page is mostly blues. Your eye is drawn to the title on the page, as the image is dark at the bottom and gradually gets lighter as it goes up, this makes the audiences eye travel to the top of the image and see the title. As your eye is immediately drawn to the lightest part of the image.  It is unusual that the title of the album is so small on the front cover, for many album front covers this is the main focus of the page. However, for this album it is in small font at the side of the image, I think they have purposely done this as they are trying to sell the artist as a whole, as this is his debut album it shows that this album is an attempt to connect with his audience to ensure they will be interested in him as an artist. Overall, I really like this album cover as it is unusual, because of this it is therefore more likely to attract an wider audience as an album cover such as this is quite mysterious and people could be intrigued to listen to his music.

For this album the CD itself is very simplistic, as it is a black CD with no pattern or image on it. This is quite unusual, as normally the CD will have an image on it similar to the one on the front of the album. Instead, the CD has the name of the artist in bold, capital white font, which makes his name stand out on the black background. Similarly to the album front cover, the name of the album is not bold, unlike the name of the artist. This shows they have purposely done this on both occasions to make the artists name have more of an impact. I think the simplistic style of this CD could represent the idea that Ben Howard is more concerned with the quality of his music, rather than how it is presented. This could be seen as a positive thing, as having a simple style for the album makes it stand out. Many artists could be seen as trying too hard when it comes to presenting their work, and this challenges the idea that music artists have to cause a fuss as a way of getting noticed.

Unfortunately I was unable to find out what the back of the album looks like for this DigiPak as well as the inside, when I am researching for my next Real Media Artefact I will make sure that I find all the pages before I start analysing!