Ed Sheerans advertisement for his debut album is very simplistic, so I’ve chosen to analyse a poster for his tour that happened previously this year although it is also quite simple as it is in black and white and does not include a lot of text. However, I think this style works well with Ed Sheerans genre of music as it could be seen as quite minimal and stripped down compared to other artists today. The poster could be seen as showing the audience it is not so much about him, as he is not the main feature of the poster, instead it is more about his voice. The cat that is on the front cover of the poster links in with this idea as, a similar cat features in Ed Sheerans music video for the song drunk. Therefore people that have heard his music before will link the cat with that song and the rest of his music. This is an effective way of getting people’s attention, as the cat stands out on the poster as Ed is holding it up to face the camera, this therefore attracts people to look at the poster as it is unusual and eye catching but it is also relevant as it links in with his work.
I like the fact that this poster is in black and white, as it is uncommon to find a black and white poster nowadays. The title of this poster works really well on the page, as it looks as though it has been handwritten. I find this really effective, as it gives the audience the impression that the artist has written it himself, which helps the audience to connect with him and see him as a real person. This is a great way of promoting him, especially when it comes to live shows, as the handwritten font connotes that he is very involved with organising his shows, and gives off the impression that every show will be very up close and personal to both him and the audience. I think this is a really clever way of promoting him and widening his audience, as people will see this and assume that the show will be a real experience for them. The fact that “plus support” has also been written next to his name, shows that he is the main feature of the tour. Normally support names are mentioned on a poster to try and widen audiences, so this shows that Ed Sheeran does not need to advertise other artists as a way of getting people to go to his shows. This also links in with the overall basic style of the advertisement, if you have enough dedicated fans you can get away with doing very little advertising and your tour will still go well.
I like the fact that this poster is in black and white, as it is uncommon to find a black and white poster nowadays. The title of this poster works really well on the page, as it looks as though it has been handwritten. I find this really effective, as it gives the audience the impression that the artist has written it himself, which helps the audience to connect with him and see him as a real person. This is a great way of promoting him, especially when it comes to live shows, as the handwritten font connotes that he is very involved with organising his shows, and gives off the impression that every show will be very up close and personal to both him and the audience. I think this is a really clever way of promoting him and widening his audience, as people will see this and assume that the show will be a real experience for them. The fact that “plus support” has also been written next to his name, shows that he is the main feature of the tour. Normally support names are mentioned on a poster to try and widen audiences, so this shows that Ed Sheeran does not need to advertise other artists as a way of getting people to go to his shows. This also links in with the overall basic style of the advertisement, if you have enough dedicated fans you can get away with doing very little advertising and your tour will still go well.
No comments:
Post a Comment