Nero - Must be the feeling
The Mise en Scene in this music video is very dramatic, there are blue tones used throughout the entire video. There is not a lot of use of colour in the video as the cold blue connotes there has been a big disaster, as the streets are empty and there are signs in the video saying “Something in the air!” which creates a sense of danger to the audience. The music videos opening scene is very dramatic, and honestly a bit cheesy, as it shows two men walking in through a door with bright blue light behind them, allowing the person watching the video to only see their silhouettes making them seem mysterious, the audience also sees the two men as powerful figures as the camera angle allows the watcher to look up at them, as if they are a big figure. This scene then fades out before the music begins; allowing the audience to get a feel for what the music video is going to be like before the music itself even begins. You are then shown a medium close up of the men, still angled so that you are looking up at them, the choice of outfits are very unusual in this video as they have a futuristic style to them, this could be seen as a way of drawing the audience in as people tend to be interested in things unknown such as futuristic themes.
This music promo does not have a strong storyline, as it could be seen as quite confusing particularly at the end. However, the main storyline for it is a car chase as the main characters are being chased for going against authority. This is shown through close ups of posters saying “The authority is watching you!” With an image of a gasmask on the poster, this helps the audience register who the authority are when they later chase the two main characters, as they are wearing the same gasmasks. I think this video could be made a lot better by improving the storyline, as they have included great props and the style of the video looks really effective but I find the storyline lets it down. There is a clear distinction between good and bad in the video, as the two male characters are leading the car chase while men with masks on are following them in motorbikes. All the characters throughout the music video have something covering their eyes, whether it is a mask or futuristic style glasses which look like ones you would see in Star trek. I think they have purposely done this to make the narrative seem more mysterious and draw the reader in. The choice of outfits for the good and evil characters contrast each other strongly so it is easy for the audience to understand who is good and who is bad, however this goes against stereotypes as the bad characters are dressed all in white on white motorbikes and the good main characters are dressed in black. They may have done this to give the good characters a sense of mystery and make them look “cool” to their audience. The main feature of this music promo would be the car, as there are many close up and long shots showing the cars detail and overall look, which makes it look more effective. They have also included undertones of the cars growl over the music, so the audience really gets a sense of its power in the promo.
The camera shots in this music video are quite technical, as they have included a variety of shots. The long shots used in this promo are really effective, as it shows the heavy editing that has taken place to create the look of a surreal city. They have also included many close up and extra close up shots of characters in the video and also of the city to show the detailing that has gone into the editing. I think the location of this video works really well with the storyline, as the city really emphasises how abandoned the world in the video is, as well as this the city helps to make the music video more futuristic. There is a scene where the camera pans and shows the electric billboards on the streets of the city, the two main characters seem to be controlling the billboards and start changing them to show the name of the artist and the name of the song. This is quite an original idea when it comes to different ways of promoting yourself as an artist, as it allows people that didn’t know who the song was by to now know the artist.
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