Real Media Artefact Digi Pack - Bombay Bicycle Club

 

I love the style of Bombay Bicycle Clubs album “A different kind of fix” As the title of the album ties in with the image of brains and gives off the idea of mental health and happiness. This clearly links with the image, which looks like a light hearted diagram of the human brain. There’s a lot of detail in the images, and when you compare the two drawing you can see that the patterns in the brains and slightly different, this could suggest that one is male and the other female. I think this detailing adds to the title, as it suggests that “A different kind of fix” could be a love interest. I think the artwork works well with the other colours on the front cover. All the colours used are quite calming, as they are not bold and in your face. I think this links in well with Bombay Bicycle Clubs overall style of music, as they are very relaxing to listen to so this gives the audience a good first impression of what their music is like. The band has included their signature logo, with the name of the band in a box, which also features on their previous album. I think they have purposely put there logo in small text, as you eye is immediately drawn to the unusual drawings and then to the centre of the image showing the name of the band.

I really like the theme of this Digi Pack, because it is so unusual it makes me as the audience more interesting in listening to their music. I expect this is the kind of response that the artists aimed for, as the artwork makes you more interested in the album as a whole. Another thing that is unusual about this CD is that it does not feature the band name, or the album title on it. Normally all CD’s include some text on them, even if it is only a minimal amount. However, I think in this case it’s really effective, as it makes the image the main and only focus of the CD.

On the back of the album, the image from the front cover bleeds through the page onto the back, I think this looks really effective as it makes the audiences eye travel onto the other page. The overall style on the back page is quite simplistic, as it just includes the track list in bold capital letters. This clearly shows the audience the singles on the album with no big distractions of unusual artwork, as they have kept the images to a minimal for this reason.