Monday, 5 November 2012

Constructing my DigiPak

I have thought about what images will be most effective in my DigiPak by planning what image will work well on all four pages. On the front page the album art will focus on something that relates to my music promo, such as the couple, rollerblading or the male character alone. I am planning on taking a range of shots, so that I have more options when it comes to deciding what works best, as I need to ensure that the front of my DigiPak is eye catching in order to grab my target audiences attention.On the front of my DigiPak it is essential that I also include the artist name and album title. On the inside of my DigiPak I will include a track list on the left hand side. I am also considering making this into a leaflet as this will make my DigiPak more interesting for my audience, as the page that features the track list could then fold out to show lyrics for the songs. I think the lyrics would work well in my DigiPak as I found in my questionnaire they were the most popular feature of an album to my target audience. Next to this, on the right hand side of the inside of my DigiPak I will have the CD. I am considering featuring some sort of pattern or close up shot that links in with my music promo on this page, such as graffiti which features on the walls of the skate park in my music promo. A pattern such as this would look better than an image of a character as I could then feature this on the page and on the CD itself, so when the CD is separate from the album the image will still be intact. On the back page of my DigiPak I will then feature an image that is very simple, or I will just include a coloured background. As I have learnt from the Real Media Artefacts that the back pages of DigiPaks are normally very plain and simplistic as they are not the main focus. On this page I will also include a message to the audience from my artist, as this makes the album seem more personal and is likely to have a positive effect on my target audience. As well as this I will also add a fan mail address on this page, as this creates a closer relationship between the artist and the audience which will help to promote my artist.

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