It took me quite long time to ensure that my music promo was lips-inked correctly, I found this particularly difficult because every time I put in a new shot of my artist singing the rest of my footage would move. I have not included a large amount of my artist singing because I did not want my music promo to be entirely performance based, as this was the least popular music video in my Audience Research. I therefore included only a couple on shots of my artist singing throughout my music promo, and generally only used parts of him singing the chorus. I am happy with how this looks in my music promo as I think showing him performing helps to promote him as an artist. I am also glad that we decided to dress him in casual clothes for this part, as I think this makes him seem more human and therefore more likable.
When editing my music promo I tried not to over do it, as I think it would have been easy to make my music promo look unnatural and unprofessional by over editing it. At times I adjusted the lighting and brightness when editing, as certain footage was either far too dark or had bright light that looked unnatural. I think the lighting was probably the biggest negative of filming at night time, as it was hard to ensure that the lighting was good enough to film or didn't look too harsh. However, I am really glad that I chose to film at night time because I like the effect that it gave my footage, as it made it look more edgy and young. I think if I had filmed all my music promo in the day, my target audience would be less inclined to watch it as filming at night makes it more intriguing.
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