Overall, I am happy with the feedback I have received as it has generally been mostly positive, and it has made me feel more confident in my work. Some things that were seen as strong positives from my target audience were: Mes en scene, camera angles, use of different shots and lenses, narrative, lyrics matching narrative, location and good acting/singing from main artist. As these things have had only positive feedback, I do not plan on changing them as my target audience seem happy with these features within my work. This is very reassuring as it is essential that my target audience like almost all features in my music promo, as this will allow it to be as successful as possible. One thing I am particularly happy about is the fact that I have had only positive feedback when it comes to my story line this is great as it means that my target audience are more likely to watch my music video over and over again as they like the story within my video and they think it works well with the lyrics.
When it comes to my ancillary work, I have had only positive feedback which makes me very happy! Before I did my Audience Feedback I was generally happy with how my Ancillary work looked and hoped that it was seen as effective from my target audience. I am pleased that one person from my audience feedback even said "If I saw this in a magazine I would definitely stop to read it." This is really reassuring and has made me feel more confident in my work, as my audience feedback has shown me that I targeting my audience correctly and in an effective way.
However, I have also learnt from my Audience Feedback that there are things which I need to improve upon. I am glad that not all my feedback has been positive, as negative feedback allows me to improve on my work and make it even better and more suited to my target audience. Most of the negative features that were mentioned within my Audience feedback were to do with the editing, which is fine as I can easily go back to my work on Final Cut and re-edit certain aspects. For example, I will make sure that I cut out the close up of the "other man" in my music promo, as his facial expression and the short clip made this part seem awkward and unprofessional to my audience. I will therefore only show the "other man" walking off with the female at the end of my music promo as I think this will look more effective.
Another thing I need to adjust would be the jumpy cuts within my music promo, as two people picked up on certain shots being slightly jilted and making my music promo look unprofessional. I will therefore go over my editing and try to sort out as many of these as possible. As well as this, it is important that the lips inking within my music promo looks as professional as possible. This is particularly important as it makes a real impact on how effective my music promo is as a whole, and I do not want my target audience to see the artist in a negative light. I therefore need to go over all singing scenes and ensure that they are perfectly timed.
One comment from my target audience which really helped me was the last comment, although it is mostly negative it has really helped me when it comes to improving my work. As it mentions that not all of my music promo flows, for example I go to stand up at one point in the video and in the next scene I am then shown sitting down. This is not an obvious flaw as you are only shown the top half of me, but when you look closely you can see that I am in a slightly different location and my body language suggests I am sitting as I am hunched over. This is something I plan to correct by sorting out the order of my shots and ensuring that everything flows in a clear and professional way.
I also learnt from the last comment that certain shots can be quite slow, for example there is a scene in the middle of my music promo of the main artist skating after the girl going into the underpass. This wasn't very effective as I cross dissolved the two scenes of him skating round a corner together and unfortunately that meant that the main artist went out of shot for a long amount of time. It is important that I therefore crop this down, and even adjust the speed of the shot to ensure that he is in scene for as long as possible.
Once I have taken all of these comments into account within my work and changed things within my music promo to ensure that it is as effective as possible I hope that I will be left with something that my target audience are likely to enjoy and watch over and over again. As I feel that my music promo has the potential to be really popular within my target audience, and I am glad that I had positive feedback when it came to the narrative and filming as these features are really important within my music promo. If I had received strong negative comments that were to do with my storyline this would have really concerned me and I would have been worried that I wasn't reaching out to the correct target audience. I am also glad that almost all of my negative feedback can be improved with the help of Final Cut as it is easy for me to go back to my second draft and correct it in certain places.
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